Option #1: Boost your posts
Firstly, how to make your ad a hard watch for everyone that comes across the ad itself:
Boost a post and call it an “ad”.
Not only does this scream “I do not know how to launch an Ad, and I don’t even know how to use my social media” but a boosted post can waste your money like no ad could
Another reason why a boosted post can actually mess with your perception of a successful ad, is because boosted posts usually chase vanity metrics.
Which means that you’ll:
- Get more likes
- Get more comments
- Get more followers
- Get more engagement on your profiles
In this list you can clearly see that the SINGLE most important part and the whole point of running ads is missed, the actual money that you expect to get when you run an ad.
So, while the boosted post is taking your precious money, you’re only getting the metrics that don’t really tangibly change the business,
Aka, bringing in more revenue, more leads for your business, etc…
When a smart business owner wants to run an ad, he thinks:
- Will this get me more qualified leads?
- Will this get me more customers?
- Will this get me more email subscribers?
Because that is the whole point of a business running ads.
And not getting 132 million likes on the last post you boosted.
Option #2: Never experiment
Next up not experimenting with or improving the ad at all.
If you’re not actively testing and improving your ads, you’re choosing to stay blind while throwing money away.
Platforms like Meta and Google reward relevance and performance instead of just throwing the ad out there.
Without testing new creatives, angles, or audiences, you have no idea whether your current results are the ceiling or just the baseline.
And since that is true, we can also say that your ad that worked wonders last month, flops in conversions in the next.
High ROAS comes from continuous iteration, not from luck or a single “winning ad,”. Every test gives you info on what works and what doesn’t
The more iteration, the more you make your scaling predictable in the future.
On the contrary, sticking with the same ad because it’s “good enough” is how performance plateaus and eventually declines.
Stagnation in paid advertising is regression. If you’re not improving, you’re losing ground to someone who is.
Option #3: Write bad copy
Thirdly, and the most important part of ruining an ad is writing bad copy, more specifically, copy that doesn’t resonate with your audience and target market.
What works in other niches, doesn’t apply in your specific niche. That’s why even though you may cover all the key elements of copywriting, that same copy will fall short when it is inserted in your ad…
If you don’t hit the exact pain points of your customer's mind, it is impossible to make your copy convert.
Bad copy can tear your ad down, despite the fact that you have made a perfect creative or carousel.
So if you don’t speak in the language of your audience, then your copy is just gibberish to them.
Now that you’ve seen how you can ruin your ad, here’s how you can actually increase the chances of your ads bringing in more money.
These 3 are all important elements, so make sure you don’t stop halfway through.
The most important element of the ad is the offer.
If your offer is weak, no amount of editing, design, or sounding smart will save you.
A strong offer makes people stop and think,
“I’d be dumb as a bag of rocks not to at least consider this.”
That means clear value, a specific outcome, and a reason to act now. Everything else in your ad exists to support and amplify that core.
Once your offer is crystal clear and solid, the next layer of a winning ad is your copy.
This is where most businesses either translate their offer into something compelling, or completely kill it.
Your copy needs to be tailored to your audience, not copied from some random gymbro that happens to be a fitness influencer (no offense).
That means understanding your ideal customer’s
- Current situation
- Their frustrations
- What they actually want
These are the things that matter most. When your messaging reflects that, it resonates.
And when it doesn’t, it gets ignored.
And third and last, the creative.
You do not need a Hollywood budget to make an ad look intentional.
Look at these creatives as an example:
Whether it’s a carousel or a video, your creative should grab attention quickly and reinforce the message behind your offer.
A clear visual hook, a coherent structure, and a strong call to action will do the trick.
This is business and you’re not competing for the Oscars, you’re out here trying to get results.
Get this right and see the results for yourself.
And that sums up all that you need (AND DON’T NEED) to see changes in your ROAS and actually get good and winning ads.
There are a few more elements that can make or break the ad, but are less important, and they usually will amplify the time it takes to create them.
That’s why we offer to take care of all of the boring and time-consuming ‘business chores’, and if you couldn’t care more about recording an ad, editing the footage, and writing copy, we’ll cover that part for you.